Topic: A Fortuitous Intermediary - the “Pirate” Radios in Britain during the 1960s
The 60s’ “pirates” has long been a controversial yet unavoidable topic in the history of British broadcasting. It is not only because of their immeasurable effect in promoting the 60s’ rock n roll music to the British public, which had contributed considerably in founding the swinging 60s and the counterculture in Britain, but is also because of the fact that their presence had symbolized a challenge to the dominant position as well as the seemingly unshakable ideology of the British Broadcasting Corporation (BBC), namely the “public service” (or “public broadcasting”), as opposed to the unrestrained commercialism and free market, like that of the US. And ever since the first operation of Radio Caroline, the “pirates” had come under ferocious criticism from no matter the government, the politicians, or the mainstream media, as they labeled them as being irresponsible to the notion of “public service” and was morally degraded. However, they were also undeniably popular among the public, as even the BBC's Comptroller Lance Thirkell later had to admit that “most of our part of Suffolk is listening to Radio Caroline and, I am sorry to say, comparing it favorably with our own output”,[1] and such situation could be best summarized by Chapman’s words, “Nobody loves the pirates – except the listeners”.[2] So here comes an interesting paradox, which was that the “public good” proclaimed by the government to justify her centralized broadcasting policy since WWII was seem to be at odds with the public will after the 60s. And in this paper, I would argue that rather than infringing the British ideal of “public service”, the “pirates” had in fact revealed a “public” that had previously been ignored by the authority and had also complemented the deficiency of BBC in satisfying the taste of younger audience. Most importantly, is that these offshore radio stations actually did not see themselves as “pirates”, as they were concerned very much with the quality and diversity of their programs as well as to whether those programs could enrich their audience’s knowledge (though mainly on the side of music), and many had also exhibited a level of public consciousness in their broadcasting and were even to an extent willing to bear the responsibility of public services. Therefore, calling those offshore radio operators as “pirates” was nothing more than political means used by the government to stigmatize non-official broadcasting, and the subsequent outlaw of the former could only reflect the Government was at a loss in facing a novel teen-culture from a generation sprung from postwar affluence, rather than the former’s will to safeguard “the principle of public broadcasting” as it was claimed.
The notion of “public service”, a wavering and inconsistent ideology?
Back to the question asked at the start of this paragraph: What was the ideology of “public broadcasting”? Here is a well-celebrated interpretation offered by scholar Andrew Crisell, which is “to provide ‘something for everyone’ and ‘everything for someone’”.[8] The former means that “public broadcasting” should offered a diversity of programs so that no matter its audiences were differed in age, education level, job sector, or cultural background, each of them could still find something that were interesting and comprehensible to him/her under the service of BBC. For the latter, it was even more ambitious, as Crisell describes “it was not simply that each individual should seek and find her own interest and then switch off: the hope was that she would be enriched by exposure to the full range of the programming... not only to make her listen... but to ‘surprise’ her into an interest in a subject she had previously not known about or disliked, and at all times to give her ‘something a little better than she thought she wanted’”. Just by looking at the above description, we must admit that the design cannot be more ideal. However, if we further juxtapose it with the reality, we might find that such ideology had in fact never be put into practice thoroughly and consistently, and there was also a more important “mission” behind the notion. Firstly, for the last point, it should be note that rather than simply providing unbiased informational or educational programs, the objective of BBC was to present the “Empire image” to the audience, as Hajkowski points out, the BBC’s elites were “despaired” at the public’s lack of knowledge of the empire, and ironically, despite the great change of the latter in reality between 1922 and 1953, it looked almost always the same in the BBC’s schedules.[9] Therefore, we can see that the aforementioned notion could actually be modified as “everything (about the Empire) for someone”, and the criticisms regarding BBC’s paternalistic approach to its audiences was actually not wholly ungrounded. Then, we will now move to examine the Governments’ inconsistency with regard to the notion of “public service”. The most striking example of this would be the introduction of ITV by the Television Act of 1954, which was largely based on the suggestions of Selwyn Lloyd, a conservative from the 1949 Beveridge Committee. For the first time, competition was endorsed by the government, as Lloyd believed that it could help to raise BBC’s standard of broadcasting.[10] And if we look at a speech that he made in the parliament in Dec 1953, we might as well be staggered by how much dissent it had shown toward the BBC’s monopolist ideology,
“There are four reasons why I think that this monopoly should not continue... Firstly... I think that there has been a tendency towards centralisation and bureaucratic methods... Secondly, I think that a monopoly inevitably leads to complacency and rigidity, and that new techniques will be dominated by the old... I believe that the vast majority of Members in this House would throw up their hands in horror at the idea of a single national newspaper, or a single national theatre corporation deciding what plays should be produced, or a single national publishing company deciding what books should be published.”[11]
“Happily for us, the tone and temper of the report is deplorable. Such spleen and bias are shewn in every sentence, that the recommendations (which might be very troublesome) are weakened in force and persuasiveness. There will be a splendid political row over this— for, unlike economics, here is something which everyone can have an opinion — highbrow and low-brow, rich and poor.” [16]
Macmillan was actually glad that the influence of paternalists in the party were weakened by the “deplorable” reasoning of the report as well as the unfavorable reception that would likely follow, so that the Government could reject the radical proposals for the reorganization of ITV far more easier. From the above, it is fair to conclude that the Conservative Government was actually not so resolved in implementing the original ideology of “public broadcasting”, and given the former’s tendency to “temporize things” especially during a decade of both uncertainty and great cultural shift, the notion was just a convenient rhetoric for the Governments to tighten or loosen their policies in response to the various political speculations behind. And this explanation is also applicable to the case of the banning of “pirates” in the subsequent years.
Revealing a new “public”: The aftermath of Pilkington and the emergence of “pirates”
As mentioned above, the Pilkington report was never wholly embraced by the Conservatives, and predictably, it had caused outrage among the ITV contractors and the press. The most sensational and representative news cover for the report was from The Daily Mirror, on June 28, 1962, titling “TV: PILKINGTON TELLS THE PUBLIC TO GO TO HELL”, as it went,
“You can't have the Television programmes which a two-thirds majority of you prefer. You must have a different set-up controlled by the Government. An "Uncle" ITA, responsible for planning and selecting programmes - just like the “Auntie” BBC... The one and only democratic principle applied is - EQUAL MISERY ALL ROUND. The guiding maxim is - IF IT'S POPULAR IT'S WRONG... The Mirror believes that NO Government the British people are ever likely to elect would contemplate the acceptance of the whole report.”[17]
Although the news was mainly addressing the ITV instead of radio, it also to an extent reflected how the people of the time reacted to the paternalistic attitude of the report, as the Authority was mocked as “Uncle”, while the BBC was taunted as “Auntie”. And even though the report was able to gain support from dominant press like the Guardian and the Times, it was nonetheless disapproved by a wide range of papers varying from right wings to left wings, like the Daily Mail, the Daily Sketch, the London Evening News, the Mirror, and the Daily Telegraph.[18] Then, if we further look at some actual changes brought by the report, we could see that in 1965 the ITV had noticeably reduced her quiz programmes in spite of their popularity, and in 1968 the two most successful programmes, Double Your Money and Take Your Pick, were even canceled.[19] As Milland put it, “The popular hunger for entertainment that had driven the medium's growth, and to which ITV had responded, was effectively ignored”.[20] Aside from the direct effect of the report, there were also other factors which had contributed to the later flourishing of the “pirates”, and one of the most crucial factor would be the pop rations during the 50s and 60s, known as the “needle time”, advocated by the Musicians' Union (MU) and Phonographic Performance Limited (PPL) in order to protect their copyright interests. The New copyright rulings in 1956, also caused the BBC to rationalize its Light Programme, and unbelievably, even up til the late 50s, the BBC still had only 28 hours per week of needle time for its entire network.[21] Without a doubt, this situation is inconceivable to many of our minds, as we know the UK would soon enter a decade which was emblematic for its rock n roll music, and it was particularly paradoxical when we contrast it with cultural phenomenons like the Beatlemania in UK or the British Invasion in US during the 60s. Therefore, it is not hard to imagine why when Radio Caroline first came on the airwaves on 29 March, 1964, people soon find its programmes irresistible, especially when comparing to the paternalistic style of the BBC.[22] According to BBC’s statistic, Caroline had captured an audience one-third the size of its Light Programme’s, and at its height, Radio Caroline was estimated to have over eight million listeners.[23][24] Yet, the most remarkable thing is that the Light’s audience had not lessened during this period, and after the Labor Government officially outlawed the “pirates” in 1967, while the BBC had also carried out a series of reform in its programmes which was obviously modeled on the latter, the BBC was even able to swell its audience by 14 percent afterwards.[25] And the only sensible inference to this phenomenon, is that rather than stealing audience from the BBC, the “pirates” had actually “discovered” a new group of audience. In other words, it had expanded the size of “public” and had brought more audience who had been ignored previously by the BBC into floodlight. So here comes the questions of how could those offshore radio operators be construed as “pirates”? And was their existence truly at odds with the British notion of “public service”?
A political forging: the “pirates” and the freedom of sea
“The main objection to the pirate stations is that they are not obliged to keep to any recognisable standards on behaviour. There is nothing to prevent their pouring out Communist or Fascist propaganda, or perhaps more dangerous to the otherwise sensible British public, urging them to indulge in expensive self-medication with unnecessary potions and pills” [27]
“I use the term "pirate" broadcasting because it conveys vividly what these broadcasters are. They operate outside the law—or so they believe—and they "pirate" wavelengths which have been assigned by Governments to legitimate broadcasting authorities.”[29]
“Public service” vs serving the public
“The subculture was meticulously combed for traces of a moral malaise, scorned for its tribal wants and needs, and decried for its antisocial behaviour... Its totems were denigrated, its icons mocked, youth’s postwar existence and identity were solemnly conceded but never celebrated.” [32]
Conclusion
9 Dec, 2020
Footnotes
[1] Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005, p.217.
[2] Chapman R., Selling the sixties: the pirates and pop music radio, Routledge, London, 1992, p.50.
[3] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.18, 28.
[4] Hajkowski Thomas, Rethinking regional broadcasting in Britain, 1922-53. In The BBC and national identity in Britain, 1922-53 (pp.109-134), Manchester: Manchester University Press, 2013, p.115.
[5] Ibid. P.109-110, 115.
[6] Paddy Scannell and David Cardiff, A Social History of Broadcasting: Volume I, 1922–1939. Oxford: Blackwell, 1991, p.320.
[7] Hajkowski Thomas, Rethinking regional broadcasting in Britain, 1922-53. In The BBC and national identity in Britain, 1922-53 (pp.109-134), Manchester: Manchester University Press, 2013, p.117.
[8] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.29.
[9] Hajkowski Thomas, Rethinking regional broadcasting in Britain, 1922-53. In The BBC and national identity in Britain, 1922-53 (pp.109-134), Manchester: Manchester University Press, 2013, p.21.
[10] Matthew (editor), Colin (2004). Dictionary of National Biography. 34. Oxford: Oxford University Press. ISBN 978-0-198-61411-1., essay on Selwyn Lloyd written by D.R.Thorpe, p.159.
[11] TELEVISION DEVELOPMENT (GOVERNMENT POLICY), Commons Sitting of 15 December 1953, vol 522 cc215-344. From
(https://api.parliament.uk/historic-hansard/commons/1953/dec/15/television-development-government-policy)
[12] Pilkington Report on 13 July 1962, p.15. From (http://filestore.nationalarchives.gov.uk/pdfs/small/cab-129-110-c-62-102.pdf)
[13] Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005, p.2.
[14] Ibid. P.1.
[15] Ibid. P.ii.
[16] Quoted from Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005, p.153-154.
[17] The Daily Mirror, June 28, 1962.
[18] Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005, p.151.
[19] Ibid. P.6.
[20] Ibid. P.5.
[21] Chapman R., Selling the sixties: the pirates and pop music radio, Routledge, London, 1992, p.21, 23.
[22] Kimberley Peters, Sinking the radio ‘pirates’: exploring British strategies of governance in the North Sea, 1964–1991, Oxford, UK: Blackwell Publishing Ltd, Area (London 1969), 2011-09-01, Vol.43 (3), p.282.
[23] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.143.
[24] Jones, Steve, Making Waves: Pirate Radio and Popular Music, p.10. From (https://files.eric.ed.gov/fulltext/ED295272.pdf)
[25] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.143-144.
[26] Article 2 and 15. Convention on the High Seas, 1958. From (https://www.gc.noaa.gov/documents/8_1_1958_high_seas.pdf)
[27] Television Mail, 29 May 1964. Quoted from Chapman p.33.
[28] Chapman R., Selling the sixties: the pirates and pop music radio, Routledge, London, 1992, p.40.
[29] Edward Short’s speech, House of Commons Debate, 15 February 1967, vol. 741, cc. 627. From (https://api.parliament.uk/historic-hansard/commons/1967/feb/15/marine-c-broadcasting-offences-bill#column_627)
[30] Ibid.
[31] Kimberley Peters, Sinking the radio ‘pirates’: exploring British strategies of governance in the North Sea, 1964–1991, Oxford, UK: Blackwell Publishing Ltd, Area (London 1969), 2011-09-01, Vol.43 (3), p.283.
[32] Chapman R., Selling the sixties: the pirates and pop music radio, Routledge, London, 1992, p.2.
[33] Ibid. P.56.
[34] Ibid. P.2.
[35] Ibid. P.50.
[36] Ibid. P.66.
[37] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.143-144.
[38] Ibid.
[39] Ibid. P.150.
[40] Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005, p.217.
[41] Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997, p.144.
[42] Ibid.
Bibliography
Chapman Robert, Selling the sixties: the pirates and pop music radio, Routledge, London, 1992.
Committees of Enquiry. From (https://web.archive.org/web/20061012060952/http://www.bbc.co.uk/heritage/more/pdfs/committees_of_enquiry.pdf)
Convention on the High Seas, 1958. From (https://www.gc.noaa.gov/documents/8_1_1958_high_seas.pdf)
Crisell Andrew, An introductory history of British broadcasting, Routledge, London, 1997.
Dennis Lloyd, Some Comments on the British Television Act, 1954, 23 Law and Contemporary Problems 165-174 (Winter 1958). From (https://core.ac.uk/download/pdf/208620585.pdf)
Edward Short’s speech, House of Commons Debate, 15 February 1967, vol. 741, cc. 627. From (https://api.parliament.uk/historic-hansard/commons/1967/feb/15/marine-c-broadcasting-offences-bill#column_627)
Hajkowski Thomas, Rethinking regional broadcasting in Britain, 1922-53. In The BBC and national identity in Britain, 1922-53 (pp.109-134), Manchester: Manchester University Press, 2013.
Jones, Steve, Making Waves: Pirate Radio and Popular Music., From (https://files.eric.ed.gov/fulltext/ED295272.pdf)
Kimberley Peters, Sinking the radio ‘pirates’: exploring British strategies of governance in the North Sea, 1964–1991, Oxford, UK: Blackwell Publishing Ltd, Area (London 1969), 2011-09-01, Vol.43 (3), p.281-287.
Marine, &c., Broadcasting (Offences) Act 1967. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (71st, Portland, OR, July 2-5, 1988). From (https://www.legislation.gov.uk/ukpga/1967/41/enacted)
Matthew (editor), Colin (2004). Dictionary of National Biography. 34. Oxford: Oxford University Press. ISBN 978-0-198-61411-1., essay on Selwyn Lloyd written by D.R.Thorpe.
Milland, Jeffrey, Paternalists, populists and Pilkington : the struggle for the soul of British television, 1958-1963, ProQuest Dissertations Publishing , 2005.
Paddy Scannell and David Cardiff, A Social History of Broadcasting: Volume I, 1922–1939. Oxford: Blackwell, 1991.
Pilkington Report on 13 July 1962. From (http://filestore.nationalarchives.gov.uk/pdfs/small/cab-129-110-c-62-102.pdf)
TELEVISION DEVELOPMENT (GOVERNMENT POLICY), Commons Sitting of 15 December 1953, vol 522 cc215-344. From
(https://api.parliament.uk/historic-hansard/commons/1953/dec/15/television-development-government-policy)
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